I didn’t want to be the only blogger on the planet to miss posting on this story.
Time Magazine has named YOU as their Person of the Year.
If you haven’t caught up on the details you can check out their story by clicking here.
They’re pretty much saying that we all now have the opportunity to shape our world by publishing on-line. We have blogs, YouTube and so many other ways to interact on a world scale so we have now all become Person of the Year.
I must say that this is clever marketing at its best. Surely they would have known that as soon as they bestowed this honour upon us, we’d immediately reach for our keyboards and publish the details. We want everyone to know that we’ve reached this lofty height and that we’re all so incredibly important. We must be, Time said so. Instantly they have millions of dollars worth of advertising spreading across the globe absolutely free.
Ironically we’re all now plugging the technology that we’re supposed to be replacing. The print medium may be suffering from the easy access to information on-line but Time has managed to use the internet to throw the spotlight back onto themselves. Brilliant.
My vote for the real person of the year? Whoever it was that came up with the idea to make the rest of us Person of the Year.
Posted by Rodney Olsen
Click here for regular email updates from this blog.
Technorati Tags: Person of the Year – Time Magazine – Marketing
Do you think some of your friends would enjoy reading Person of the Year? Please use the buttons below to share the post. Thanks.