Sam Kekovich used to play Australian Rules Football but these days he’s better known for causing controversy around Australia Day each year for simply suggesting that Australians choose to eat lamb on our national day.
Well …. to be perfectly honest it may not be the suggestion itself but rather the way he chooses to phrase that suggestion.
He started his regular Australia Day lamb advertisements a few years back in 2005. He had a number of people heading for the phones to protest when the advertisement he fronted contained the following.
Do you think the diggers in the trenches were fighting for tofu sausages? No. They were thinking of grabbing a lamb chop off the barbie with their bare fingers, sustaining third degree burns, then sticking their hands into a relieving esky to fish out a cold one.
Look at our national song, Waltzing Matilda. It’s about a bloke trying to get a nice bit of lamb into his tuckerbag, not spicy chicken wings.
The soap-avoiding, pot-smoking, hippy vegetarians may disagree with me, but they can get stuffed. They know the way to the airport, and if they don’t I’ll show them.
Some vegetarians were outraged. How dare anyone suggest that they were unAustralian simply because they refused to eat a lamb chop?
The theme has stayed the same since. Sam talks about activities that he thinks are unAustralian with the cure for all our ills being to have a lamb barbecue on January the 26th, Australia Day.
The 2007 advertisements are now showing on the commercial television networks and they run a full three minutes. This year the campaign takes the form of election advertising and suggests you vote for the Australia Day Party.
If you want to see who Sam’s targetted in this year’s rant just head to the campaign’s home page where you can watch the video and even download a poster or two.
The humour is quite Australian so you may not understand it fully if you haven’t spent a bit of time down under. Either way, let me know what you think.
Posted by Rodney Olsen
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