While some radio broadcasters may be feeling threatened by the increasing emergence of alternative listening options, such as online audio and podcasting, at 98.5 Sonshine FM, the radio station where I work, we’re embracing the change.
We’ve finally launched 98.5 Sonshine FM’s Audio On Demand service, giving listeners much greater flexibility in how they listen to their favourite programmes and making a range of content available to people around the globe.
Our General Manager, Barry Grosser, says that the listening audience needs to be heard, “If we want people to listen to us we need to be ready to listen to them. We’ve heard from many people who are unable to listen to some of our programmes at the time of broadcast. It was up to us to find a solution that gave listeners what they wanted. New online technology has given us that solution.”
You now have access to a range of audio features via the website. In addition to being able to listen live online, anyone with a reasonable internet connection can select from a wide range of archived interviews and segments.
Many programme highlights are available to listen to online or to be downloaded for later listening. Listeners can also subscribe to podcasts of various regular programme segments, which means that their favourites will be automatically downloaded to their MP3 Player. Additionally, you can now search for the details of a song or artist that you’ve heard on 98.5 Sonshine FM at any time of the day or night.
Audio On Demand opens up some exciting possibilities in widening the listenership of 98.5 Sonshine FM. People will no longer be locked into listening to programming elements when they are initially broadcast. People from all over the world now have access to weekly segments such as my discussions with Ross Clifford about Spirituality and Belief or Solid Rock’s Heartrock at a time that suits them.
Other programming highlights available will be interviews from specialist segments such as Sunday Celebration and Monday night’s Praise Oz. You’ll also be able to hear a range of segments featuring special guests from my Morning Programme including Joan Grosser from Growing Families, Psychologist and Counsellor Genevieve Milnes, Life Skills Trainer Jill Bonanno, Movie Reviewer Aaron Kamp and several others.
I’m particularly pleased about getting this service up and running because many of the segments that I broadcast will be made accessible to people around the world.
I hope you can take the time to have a look around at the options available and let me know what you think. Let me know if you subscribe to any podcasts or if you find any other segments that interest you.
Posted by Rodney Olsen
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