I just got an email from a health product company. It was one of those advertising newsletters that I signed up for some time back.

Taking a quick look at the email I noticed a promotion for a give away. Woo Hoo! I clicked the link and found that all you had to do was sign up to get their newsletter and you’re in the draw. By the very fact that I was reading their newsletter I figured that I’m already signed up and entered.

Thinking that it might be a little confusing for some readers I decided to shoot the company a note to let them know.

Unfortunately it was one of those emails that warns you DO NOT REPLY to this email. OK – I won’t reply.

Why do businesses make it so hard to contact them? You would think that if you were running a business you’d make it as easy as possible to have customers get in touch with you yet so many businesses add DO NOT REPLY on their emails.

Even if the address they’re using for the mail out isn’t the right one to contact, it’d be very easy to set up a ‘reply to’ email address. The DO NOT REPLY message shouts, ‘We’re interested in your money, but you can keep your opinions and questions to yourself’.

Posted by Rodney Olsen

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