Neat as a pin

What does it really mean? Sure, I get the idea that it means that it’s clean and tidy but how neat is a pin?

As we continue to prepare our home for sale I’m occasionally looking for homes on line. We’re not looking too seriously yet as our main task is getting our home on the market and sold before we commit to a new property. We’re hoping to have a bit of a busy bee this Saturday. We’ll be getting down to business to spread some mulch around and clean up around the house and yard. (You’re more than welcome to join us. 🙂 )

I’m fascinated by the language real estate agents use to sel properties. One of the old favourites is ‘neat as a pin’. Does anyone really know what it means? Why do agents want you to associate the house they want you to buy with a tiny, sharp implement? I’m also wondering why they would want to use overworked cliches of any kind.

What are your favourite property selling phrases?

Another one I’ve seen is ‘priced to sell’. Surely all homes are priced to sell if they’re on the market. Some are priced to sell more quickly than others but they’re all priced to sell.

I saw one recently that proclaimed the house as ‘a home to fit your needs’. How do they know what my needs are?

Have you seen any weird or wonderful phrases designed to sell houses? Do tired old cliches really work to grab your attention?



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About the author

Rodney Olsen

Rodney is a husband, father, cyclist, blogger and podcaster from Perth Western Australia.

He previously worked in radio for about 25 years but these days he spends his time at Compassion Australia, working towards releasing children from poverty in Jesus' name.

The views he expresses here are his own.

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2 Comments

  • One phrase that amuses me is “First to see will buy!”

    My natural reaction is “oh well, no point going to see that one – somebody else would have already seen it and bought it by now”.

  • They use “Doll House” here rather than say very tiny. I got a laugh out of the sign that had a sticker splashed across it that said REDUCED! from the very first day the sign went up. Another common one here is “not a drive by,” whatever that means.

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