Kmart Apology

On Monday I wrote a post titled Kmart Sucks. It was about the application Kmart had made to trade early on ANZAC Day.

In my original post I said, “I think that Kmart has seriously misjudged the mood of the Australian population on this one and I truly hope that not only will their application fail but that Kmart will issue an apology for their insensitivity.”

Thankfully Kmart’s Managing Director, Guy Russo, has listened to the public and withdrawn its application for longer trading. He has also apologised for getting it wrong.

Having listened to the strength of feeling from our customers and the broader community I will withdraw Kmart’s application for early trading on Anzac Day.

To best serve our customers my intent is for Kmart to be open when it most suits them.

This was the reason for our application for additional trading hours.

I got this one wrong and on behalf of Kmart, I apologise to the RSL, retired and current members of the Australian Defence Force and the wider community for any offence that this application has caused. – Kmart Managing Director Guy Russo


I don’t understand how they got it so wrong in the first place but it’s wonderful to see them putting their hand up and admitting the mistake. Well done.



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About the author

Rodney Olsen

Rodney is a husband, father, cyclist, blogger and podcaster from Perth Western Australia.

He previously worked in radio for about 25 years but these days he spends his time at Compassion Australia, working towards releasing children from poverty in Jesus' name.

The views he expresses here are his own.

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1 Comment

  • This is good to see, along with the apology.

    I wonder if they will attempt it again next year?

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