Did you wake up today feeling like you’re missing out on something? Are you tempted to book your place in the queue for the revolutionary iPhone X?
I use Apple products every day but there’s something about the inevitable fanfare of their new product launches that concerns me. I’ll admit that it’s clever marketing but it always leaves me feeling quite unsettled.
The latest iPhones have been launched and once again they offer newer, better, must have features. So we now have the iPhone X, available from the first week of November, as well as the iPhone 8 and 8+ which will start selling before the end of this month. If you believe the hype, the new versions almost render the previous versions obsolete.
Apple has rolled out its much-anticipated iPhone X, a redesigned product of glass and stainless steel with an edge-to-edge display that Apple chief executive Tim Cook has described as, “the biggest leap forward since the original iPhone”.
The new iPhone features include wireless charging, an infrared camera and special hardware for facial recognition, which will replace the fingerprint sensor for unlocking the phone. – ABC
I have certainly embraced new technology but I do worry about the relentless pursuit of the newest and latest.
Each upgrade or redesign is calculated to make us feel that the device in our hand is no longer worthy of our complete adoration. It’s time to move on to the next big thing and the next big thing is a shinier version of the last with features you didn’t know you needed until it was pointed out that you don’t have them.
Apple is not the issue.
Just in case you think this is a rant against Apple, it’s not. Just in case you think I’m just pointing the finger at others, I’m on the treadmill too. I don’t have the very latest of every ‘gadget’ but my eye is caught by the non-stop advancements in technology and a lot of the technology I own comes from the Apple factory.
I love music so I use my iPod Classic every day. I won an iPhone 6+ some years back and it’s excellent for both work and personal usage. (My phone battery died recently and I did the unthinkable. I paid to replace the battery rather than upgrading the phone.) I also regularly use my iPad at home and for work.
Apple isn’t the issue. The relentless push to have more and more of the very latest is what causes me to feel uneasy.
We may say that we’re buying new technology but we’re actually buying a promise. It’s the promise that a piece of technological hardware will make our life somehow better, more complete, but it’s a distraction and the promise is broken not long after we open the skilfully designed packaging.
My ‘old’ iPad, iPod and iPhone don’t cease to be functional when each new generation is released. They’re all several years old and several models out of date but interestingly enough, they still do what I need them to do.
It seems that we keep trying to fill every moment of every day with distractions that really don’t add anything to our quality of life and they certainly don’t answer the bigger life questions.
We feel that we need something new simply because it’s available and the thought of not have the latest causes some people to break out in cold sweats. And don’t tell me it’s about functionality. It’s about feeling that we’re missing out if we don’t have the latest. We imagine that it’s better whether it is or not.
We’ve let ourselves be duped into believing that satisfaction in life is just one more purchase away. The strange thing is that when the next new and shiny item is offered for sale we jump for it, demonstrating that the last item we thought would satisfy didn’t really improve our quality of life at all. If it did we wouldn’t need the latest version. Strangely enough, we refuse to learn the clearly obvious lesson and so we just repeat the cycle.
I’ve got news for you. It doesn’t stop and it will never satisfy.
All the latest gadgets, useful or not, are just distractions. They all cause us to take our eyes off what’s really important in life. They distract us from relationships, contemplation, relaxation, and spirituality.
So whether it’s the latest car, fashion, technology or anything else, make sure you know what you’re buying. Purchase what you need but don’t buy the hollow promises and distractions that inevitably come packaged with them.
We know that all the distractions don’t bring lasting happiness or joy but we keep pursuing them, refusing to learn that they’ll never satisfy. We keep chasing the distractions. We’re being distracted to death.