This is from a Los Angeles Times report.
It was a small detail that caught the eye of millions. A sunny splash of yellow around the wrist of John F. Kerry on the most important night of his political life. As the newly anointed candidate accepted his party’s nomination for president of the United States, he raised his arms in salute to reveal more than an elegant cuff and a pricey watch, but an instant bond with cancer survivors and Lance Armstrong admirers everywhere.
The $1 yellow plastic band Kerry wore that night – emblazoned with Armstrong’s mantra, “Live strong” – was one of about 8 million that now adorn wrists around the globe.
Sporting goods stores can’t keep them in stock; they’re back-ordered on http://www.laf.org , the website for the Lance Armstrong Foundation, which is devoted to helping people “live strong” after their cancer treatment. It is a minor groundswell of do-goodism that has surprised even the folks at Armstrong’s sponsor, Nike, which designed the bracelets – and at the foundation in Austin, Texas, which stands to reap about $10 million from their sale.
I’m wearing yellow too courtesy of Emily and her recent trip to Paris where she watched the final stage of the Tour de France. They were selling the wristbands there for one Euro each.
If you want to find out more about the bands go to www.wearyellow.com
Posted by Rodney Olsen
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