Never lose your footy again

What a brilliant idea.

Are you going to rush out to buy a gBall?

This weekend around the country, the gBall(BETA) will change Australian rules football as we know it.

Building on our core strength in search, Google was approached by a number of Australian rules football leagues to apply our technology in their search for new talent. In response, Google, in partnership with the official supplier of matchballs to the AFL, Sherrin, has developed the gBall. Incorporating specially developed Google technology, it will be used in all school and amateur competitions – and will go on sale to the public – this weekend.

Users can plug in and register their gBall online, using a simple interface. The gBall contains inbuilt GPS and motion sensor systems to monitor the location, force and torque of each kick. The data is interpreted by a new curvilenear parabolic approximation algorithm developed in Google’s Sydney office, known as DENNIS (“Dimensional, Elastic, Non-Linear, Network-Neutral, Inertial Sequencing”), which plots the ball’s trajectory, accuracy and distance.

If you want one, you’d better move quickly. I don’t think they’ll be available tomorrow.

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