Red Nose Day has been a recognised fixture on the Australian fund raising calendar for so long it almost feels as if it’s always been around. The Red Nose Day concept was adopted by SIDS and Kids organisation in Australia back in 1988 and in that first year around a thousand red noses were sold.
We’re being encouraged to wear our red noses or buy other Red Nose Day products tomorrow for Red Nose Day 2011.
SIDS and Kids is dedicated to saving the lives of babies and children during pregnancy, birth, infancy and childhood and supporting bereaved families. We deliver on our vision through world class research; evidence based education and bereavement support; and advocacy.
In Australia each year over 3,500 families experience the sudden and unexpected death of a baby or child, either through stillbirth or during the first month of life, from sudden unexpected death in infancy (SIDS or fatal sleeping accidents), SUDC (sudden unexpected death in childhood) or accident.
Dee Taseff from SIDS and Kids joined me during my radio programme on 98.5 Sonshine FM this morning to talk about the advances that have been made in research into Sudden Infant Death Syndrome, stillbirth and neonatal deaths as well as what remains to be done. You can hear our conversation by clicking the play button on the audio player at the bottom of this post.
SIDS and Kids is selling a big range of products to aid research and help towards the other services they offer this year so there’s sure to be something for everyone. SIDS and Kids relies almost totally on the support of the community so if you see any Red Nose Day products at the checkout please consider purchasing something to help others. Alternitavely you can shop at the SIDS and Kids Online Shop. There are some wonderful products available online.[audio:http://mpegmedia.sonshinefm.ws/feeds/MOR230611_1115.mp3]
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