Someone Else’s Daughter

We’ve known for years that sex sells. Many advertisers take the lazy way out when trying to sell us more stuff that they figure they’ll just drape a scantily clad woman across the product then wait for the money to start rolling in. They use women simply as objects to sell other objects.

A car owner in Oregon has now decided to follow in the footsteps of these mental giants and drape a young woman across his old Datsun. After all, sexualised advertising has been working for decades so why shouldn’t he use sex to sell his car?

The difference is that it’s his own daughter that he’s using in the advertising.

In a bid to sell his vintage car on eBay, Kim Ridley, from Oregon, decided to enlist the help of his 20-year-old daughter Lexxa – by getting her to pose provocatively with, and on, the car so he could upload them to his eBay site.

More than a dozen images show the tattooed, pierced-lip, bottle blonde leaning over the Z-Series, some with a birds-eye-view shot of either her cleavage or butt cheeks – which are just about covered with a pair of black panties. – Daily Mail

There’s been quite an outcry, and rightly so, yet the interesting thing is that people aren’t so much commenting on his actions in using female body parts to sell a clapped out car, it’s that it’s his daughter. Interesting.

It seems that people wouldn’t have been so shocked if it was someone else’s daughter.

People are suggesting that he should have used a professional model. That confuses me. Aren’t professional models women too? Aren’t they someone else’s daughters?

If we’re OK with other people’s daughters being used as objects, why wouldn’t we be OK with our own daughters being treated that way?

When contacted by AdFreak, Mr Ridley revealed he does not regret his decision saying: ‘If I felt bad about it, I wouldn’t do it.’

Not only that, but he also admitted to using sexy snaps not only of his daughter, but also her friends in a bid to sell his wares on eBay. – Daily Mail

When we allow other men’s daughters to be used to sell objects we treat those women as objects. When we treat any woman as an object we dehumanise them and we give our own daughters the message that that’s all they’re worth.

If we want to teach our daughters how they should expect men to treat them and honour them, we need to let them see the way we treat other men’s daughters.

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The World’s Greatest Car Advertisment

If advertising is all about standing out and getting noticed, then the advertisement for a used Daihatsu car recently published on classified advertising website Gumtree should win a number of awards.

The Daihatsu Feroza may not be the most exciting car available but a certain South Australian seller has created a real buzz about their old 1990 four wheel drive which has already clocked up 24 000 kilometres since new. Their advertisement for the car is popping up all over the internet. If you want a super tough car this one will only cost you around $2 800.

Let me start off by saying this Feroza is only available for purchase by the manliest of men (or women). If it was possible for a vehicle to sprout chest hair and a five o’clock shadow, this Daihatsu would look like Tom Selleck.

It was never intended to drive to Rundle Mall so you can pick up that adorable Abercrombie & Finch shirt that you had your eye on. It wasn’t meant to transport you to yoga class or Home & Garden. That’s what your Prius is for. If that’s the kind of car you’re looking for, then just do us all a favour and stop reading right now.

This car was engineered by 3rd degree ninja super-warriors in the highest mountains of Japan to serve the needs of the man that cheats death on a daily basis. They didn’t even consider superfluous nancy boy amenities like navigation systems (real men don’t get lost), heated leather seats (a real man doesn’t let anything warm his butt), or Bluetooth (real men don’t even know what the hell Bluetooth is).

No, this brute comes with the things us testosterone-fueled super action junkies need. It has a 4cylinder 1.6L engine to outrun the cops. It’s got special blood/gore resistant upholstery. It even has a fire extinguisher in the back. You know what the fire extinguisher is for? Fire! The Feroza also has a removable roof so if you’re being chased by Libyan terrorists, you’ll still be able to shoot your machine gun out the back and drive with ease. It’s saved my bacon more than once.

My price on this bad boy is an incredibly low $2800, but I’ll entertain reasonable offers. And by reasonable, I mean don’t walk up and tell me you’ll give me $200 for it. That’s liable to earn you a Burmese-roundhouse-sphincter-kick with a follow up three fingered eye-jab. Would it hurt? Hell yeah. Let’s just say you won’t be the prettiest guy at the Coldplay concert anymore.

There’s only 240000km on this four-wheeled hellcat from Planet Kickass. Trust me; it will outlive you and the offspring that will carry your name.

Rock on.

Let’s hope that the seller’s creative advertising skills turn into a sale very soon. I’m wondering if their next job will be selling ice to Eskimos.

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The other Mr Sheen

While people around the world seem to be obsessed with the rantings of one Mr Sheen, the video above takes us back to the early days of Australian television advertising and a different Mr Sheen who specialises in cleaning.

I’ve got to admit that I do use Mr Sheen to keep my bicycle frame sparkling.

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Volkswagen uses the Force

I love good advertising. This is cute and well worth a look.

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Can you ‘bear’ McDonalds new advertisement?

I’m lovin’ it.

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