I Blame Google

Are you finding it harder to remember things? I know that I’ve noticed myself searching harder for a word or name a little more often recently.

I thought it was just that I was getting older but I’ve found out that I can blame it all on Google. I thought Google was my friend, the keeper of all knowledge, but a study, led by psychologist Betsy Sparrow, an assistant professor from Columbia University, has found that while the internet gives us immediate and constant access to information, we’re becoming more dependent on it as our own personal memory.

Apparently we don’t feel we have to remember things any more because it’s all at our fingertips on our computers, smart phones, iPads or other devices.

Sparrow’s research reveals that we forget things we are confident we can find on the Internet. We are more likely to remember things we think are not available online. And we are better able to remember where to find something on the Internet than we are at remembering the information itself. This is believed to be the first research of its kind into the impact of search engines on human memory organization.

Sparrow’s paper in Science is titled, “Google Effects on Memory: Cognitive Consequences of Having Information at Our Fingertips.” With colleagues Jenny Liu of the University of Wisconsin-Madison and Daniel M. Wegner of Harvard University, Sparrow explains that the Internet has become a primary form of what psychologists call transactive memory—recollections that are external to us but that we know when and how to access. – Colombia Research

The idea of relying on an external ‘memory’ isn’t new. A lot of people can’t remember birthdays and anniversaries because they know that their spouse has taken care of all that information. When we believe that access to the information we require is readily available we tend not to commit the details to memory.

I wonder if you’ve noticed that yourself. Are you forgetting things a little more often? Have you perhaps discovered ways to keep your memory active? Who remembers birthdays at your place? I’d love to hear your thoughts.



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