Amazon has done very well with their Kindle eReaders but they’ve now turned up the heat on the iPad with the Kindle Fire.
The Kindle Fire is much more than a colour version of the popular Kindle. There’ll be apps, games. thousands of movies and TV shows, music and web browsing. Some are suggesting that the new tablet will provide new competition for Apple’s iPad.
The new device is being released in the US on the 15th of November but Amazon is taking advance orders now.
The imminent release of the Kindle Fire means that other Kindles in the Amazon range will become more affordable. There will even be other Kindles joining the range.
There are two types of companies: those that work hard to charge customers more, and those that work hard to charge customers less. Both approaches can work. We are firmly in the second camp.
We are excited to announce four new products: the all-new Kindle for only $79, two new touch Kindles – Kindle Touch and Kindle Touch 3G – for $99 and $149, and a new class of Kindle – Kindle Fire – a beautiful full color Kindle for movies, TV shows, music, books, magazines, apps, games, web browsing and more, for only $199.
These are high-end products – the best Kindles we’ve ever made. Kindle and Kindle Touch have the most-advanced E Ink display technology available, and the 3G Kindle Touch adds free 3G wireless – no monthly fees and no annual contracts. Kindle Fire brings everything we’ve been working on at Amazon for 15 years together into a single, fully-integrated experience for customers – instant access to Amazon’s massive selection of digital content, a vibrant color IPS touchscreen with extra-wide viewing angle, a 14.6 ounce design that’s easy to hold with one hand, a state-of-the-art dual core processor, free storage in the Amazon Cloud, and an ultra-fast mobile browser – Amazon Silk – available exclusively on Kindle Fire.
We are building premium products and offering them at non-premium prices.
The announcement of the new range has already caused a rise in Amazon’s share price.
I’m happy to stick with my original iPad with its larger screen but I’m wondering whether this new device and its competetive pricing will put pressure on Apple to review iPad prices.
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