What Were You Searching in 2011?

What did the world want to know in 2011?

Every year Google lets us know what the world has been searching to find. They publish the most common search terms in their annual zeitgeist.

The top ten things we wanted to know about globally, according to Google, are as follows:

1. Rebecca Black
2. Google+
3. Ryan Dunn
4. Casey Anthony
5. Battlefield 3
6. iPhone 5
7. Adele
8. (Fukushima I Plant)
9. Steve Jobs
10. iPad2

You can visit the zeitgeist page to see results broken down by various regions.

This year Google has also created a video to give us an overview of the year in searches. Watch the video above to see what we wanted to know this year.



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Do you Google yourself?

google_logo.jpgI don’t do it often, but every now and then I pop my name into Google to see what it turns up.

I did it again this morning after reading Peter’s excellent post on Personal Brand at Whale’s Belly.

Does what’s online about you concern you? Do you hold back from what you put online knowing that anyone in the world can access what you may have published or uploaded? Are there things that others have put online regarding you that you don’t like? Are there others with the same name as you who feature prominently?

At the time I checked this morning, the first eight results for “Rodney Olsen” on Google referred to me in one way or another.

I must admit that while I have an awful lot of stuff about me on the web, I’m still rather cautious and conservative in what I publish. I always keep in mind that I’m not only representing myself, in some way I’m also representing my workplace, my friends and of course my family. How guarded are you when it comes to publishing online?



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