It’s no accident that The Life of Brian is set for re-release. It’s all part of a plan to cash in on the success of Mel Gibson’s The Passion of the Christ.
“It’s shameless commercial opportunism on our part,” he told the Philadelphia Inquirer.
The original plan was to get the movie out for a re-run in August – the month that marks the 25th anniversary of the Python’s tale of an accidental messiah.
Then came Gibson’s epic which has taken the world by storm.
“We just saw the opportunity and thought we’d take it,” Jones said. “We’re definitely trying to cash in on Mel’s enormous success.”
Posted by Rodney Olsen
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