Viral advertising

Sumo Salad has taken a shot at those cute McDonalds advertisements where a child escapes from the body of an adult to buy McDonalds products.

This video is sure to rocket around the world. I imagine that the original advertisements are only broadcast in Australia but that won’t stop their viral campaign spreading across the globe.

Sumo’s ad is likely to reach a larger audience through email than they could have achieved through television and yet they’re not paying the mammoth television advertising charges. Clever.

Posted by Rodney Olsen

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About the author

Rodney Olsen

Rodney is a husband, father, cyclist, blogger and podcaster from Perth Western Australia.

He has worked in radio at Perth's media ministry Sonshine for over 25 years and has previously worked at ministries such as Compassion Australia and Bible Society.

The views he expresses here are his own.

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