Already?

Here we are on the first shopping day after the New Year’s break and the shops are already looking for their next marketing opportunity.

I wandered into the local supermarket at lunchtime today to grab something for lunch and some packets in the bakery section caught my eye.

Even though we’re still three and a half months away from Easter, the shops are already stocking Hot Cross Buns. I didn’t dare walk through the confectionary section to see if Easter Eggs were already being displayed on the shelves. If they’re not there already I’m sure they’ll be out for all to see very soon.

Is it any wonder that a lot of people are feeling more and more stressed? No sooner do we finish one big marketing push than the next one begins and we’re all expected to jump on the bandwagon. The shops don’t want to help us enjoy our celebrations, they just want to celebrate their own rising profits.

I love Hot Cross Buns but I don’t think I need them right now. I can wait until Easter.

It’s also no wonder that the two main events on the Christian calendar, Christmas and Easter, are losing their significance in the wider community. I don’t have a problem with people not wishing to celebrate the spiritual meaning behind those days but I do object to retailers hijacking occasions that are important to so many simply to line their own pockets.

Posted by Rodney Olsen

Technorati Tags: Easter Hot Cross Buns Consumerism

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